Join us at IBM Rational's LIVE virtual conference
January 19, 2010.

For the world’s manufacturers, software is playing an increasingly significant role in key business success factors such as customer satisfaction, safety ratings, product reliability, profitable cost and risk models, and organizations’ overall images as innovators.

Listen to our experts, talk to your peers as you would any conference, visit the exhibit booths of IBM and our partners and chat to our experts.

You will learn how to:

• Ensure product quality by assembling and tracing requirements throughout the product lifecycle
• Reduce time and errors in product development by modeling system complexity early in the process
• Balance scarce resources across your most profitable product lines
• Break down the silos between engineering disciplines
• Avoid rework and redundancy by leveraging product and architecture commonality

Manufacturer or software company? The blurring line.

As software becomes the most active ingredient in product innovation, traditional manufacturers are essentially becoming software companies, infusing the technological capabilities of electrical, mechanical and software components into a new generation of innovation. While this transformation is sparking unprecedented leaps in product value, it is also introducing new challenges and implications.

Are you prepared to deliver smart products?

Join IBM's Chief Scientist, Grady Booch and other distinguished speakers as they explain how to model the complex systems that define today’s smart products, and harness the power of software to differentiate your products in a challenging marketplace—boosting you ahead of the competition.