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Just as the dawn of e-business changed business forever, ten years later organizations find themselves at another junction point in the evolution of business: the coming of age for Social Business as social computing and social media are integrated into enterprise design. Social Businesses outperform their competitors by embracing social networking technologies to be more engaged and transparent with their customers, business partners and employees and more adaptive to the market.

Join moderator Stan Gibson on March 3rd as he interviews Sandy Carter and Jeremiah Owyang on:

    • What makes a business social?
    • Adoption and spending trends
    • The business case for becoming a social business

Webcast Details

Date: Thursday, March 3, 2011
4pm ET/1pm PT

Featured Speakers

Jeremiah Owyang
Partner of Customer Strategy
Altimeter Group

Sandy Carter
Vice President
IBM Social Business and Collaboration Solutions Sales and Evangelism


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